5 Headturning PR Tech Trends

In recent years, the Internet, social media, and PR tech advances have turned the Public Relations (PR) industry on its head. What once was known as traditional press releases, phone pitching, and persuasive speech are now tweets, instagram, and hashtags harnessing the power of smartphones, iPads, and other tablet PC’s. This rapid evolution might even leave  Ivy Lee (“father of PR”) speechless if he could see his industry today. Here are five useful, if not mandatory, PR innovations.

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Google Fiber, PR, and Utah

These three things have nothing in common right? Wrong.

Recently the city of Provo in Utah Valley, a place  I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...

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PR in the News – Re: Terrorism – Ignorance is Bliss

When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby.  As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.

The AP reports that even post 9/11, even post Timothy McVeigh and ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition ...

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SpotterRF provides “Eyes” for Mobile Force Protection Training at Camp Williams

Mobile Force Protection gets new “eyes” from SpotterRF:

TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb battery ...

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Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” ...

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Ziggy PR Brand Rides Again – BYU’s, now Detroit’s African Lion

Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”

As the 5th pick in the 1st round, the Ziggy brand is ...

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Awards! Entrepreneurs, Your Attention to Public Relations & 3rd Party Validation

UVEF is Accepting Nominations for The Top 25 Under 5 2013 Awards – good public relations

The UVEF Top 25 Under Five Awards have recognized the development of more than 200 individuals and companies, including Utah success stories like ZAGG, Agel Enterprises, Interbank FX, Seastone, Altiris, Omniture, and Xango among many others. Companies throughout Utah, five years old or younger, are invited ...

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Content Marketing, Blogging, SEO, & PR are Close Cousins

Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog?  “How do I blog?  Why do I need to pitch bloggers and do guest blogs. As a component in a well crafted ...

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PilmerPR Celebrates 10 Years Delivering Top PR & Marketing Results

PilmerPR Celebrates
Content Marketing among New Services Delivering Results for Emerging Companies

 

SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…

“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and marketing ...

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