In recent years, the Internet, social media, and PR tech advances have turned the Public Relations (PR) industry on its head. What once was known as traditional press releases, phone pitching, and persuasive speech are now tweets, instagram, and hashtags harnessing the power of smartphones, iPads, and other tablet PC’s. This rapid evolution might even leave Ivy Lee (“father of PR”) speechless if he could see his industry today. Here are five useful, if not mandatory, PR innovations.
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