In my public relations and Utah marketing work with PilmerPR, I’ve passed a hundred times by the business park area where Ancestry.com, Vivint, TNI, and a hundred other emerging entrepreneurial companies started. I’ve done PR consulting and media relations for many of them. This week Forbes, among many others, reported that Utah-headquartered genealogy software firm Ancestry.com entered an agreement to be acquired by an investment ...
Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive
As of the end of 2011, Red Bull employed 8,294 people in 164 countries.
A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.
Denmark, Norway, & France have banned the sale of Red Bull.
Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)
Guerrilla PR 101: Today, PR online masters Red Bull today sent jumper Felix Baumgartner into the record books as the man to fly the fastest ...
Continue Reading → ShareEnvironmental PR Primer:
Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.
Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:
Price/lb.
$17.99 Ahi Tuna
$13.99 Ono
One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients in ...
Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.
Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received ...
Continue Reading → ShareUPDATE: Since writing the article below I asked Todd Pedersen the following:
What’s the likelihood of Blackstone growing the Vivint HQ outside of Utah?
Todd’s answer: “Zero. I’m not moving.”
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From my home office I can almost see the Vivint headquarters in Utah Valley’s River Bottoms. I’ve watched with some amazement as this small entrepreneurial start-up has grown into a industry “dominator”–I say that with my best Arnold Schwarzenegger accent. Today’s news of Blackstone’s acquisition of the company for around $2B tops ...
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