Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience. Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of ...Continue Reading → Share
Poor Corporate Social Responsibility (CSR) rides again!
Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits. I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.
Bangladesh police ...Continue Reading → Share