5 Tasty Tips for Perfecting PR Online

Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:

1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...

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Facebook Falls from Grace? I StumbleUpon this News

Social Media a now a key component of a well crafted Public Relations strategy. FIND OUT how the following news should affect your PR plans for 2012.

“According to StatCounter‘s measurements, StumbleUpon has just surpassed Facebook and now delivers more than half of all social media referral traffic in the U.S. StumbleUpon founder and CEO Garrett Camp tweeted the news this afternoon.

Facebook achieved this goal in April of 2010, but StumbleUpon was already well ...

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Overcoming a Challenge of Modern Entrepreneurship

Lean Launch PR and Marketing: Start HereToday’s entrepreneurs face in a unique challenge: launching a world-class business on a shoe-string budget. They need a team of experienced professionals, and demand measurable results for their money.

The budget problem seems compounded by the many services needed to reach customers and investors: focused messaging, SEO keywords, website design, conversion-rate optimization, social media strategies, media relations, videos, advertising, and more. Typically, they each come with their own ...

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Playing the Social Media Symphony

social-mediaToo often companies are so eager to jump on the next hot thing that they forget to strategize their approach. This concept is painfully true for businesses of all sizes when it comes to social media. Disjointed, unplanned and poorly executed are too frequently the adjectives that best describe a company’s social media tactics. This causes company “energy leaks” that can be ...

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