Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging companies seek to tell, driving brand awareness and business growth. A wise company plans ahead for the story they hope to tell and sets milestones to mark success along the way. These milestones offer opportunities to pause, get recognized, and move up a level in public visibility. Over time, the buzz builds and our clients get famous. Yay!
Case in point: SpotterRF seeks to move from success delivering compact ground surveillance radar for the military to growing its commercial offering. This is quite a leap from a marketing and PR standpoint. As they release new commercial product, sign up distribution partners, garner cool customer installs, we make the public and target markets aware of each milestone.
In less than a year, a story of success has unfolded and momentum has grown, drawing more commercial prospects to the marketing and sales funnel. Web traffic has doubled and online searches for their commercial offering now outpace military web traffic. Average time on site is up 35% and conversions are up significantly.
After careful research, small vertical industry awards were applied for first. Early wins provided power to garner larger, more visible awards such as a recent nod from Popular Science magazine. Awards are promoted on the company website, in press releases, in partner & customer newsletters, in social media etc. With each new award, increased credibility has increased product inquiries and sales. Now we lather, rinse, repeat!