Content Marketing is Old School made “New” with the advent of Google Panda & Penguin algorithm rule changes. Let me explain. Before the Web, blogging, before social media, professionals relied on delivering killer content through press releases, brochures, letters, phones, etc to attract and communicate with key publics/target markets. The power of great content was diluted by online SEO “gamers” of search systems. Savvy web marketers maximizes PPC and organic search results to drive audiences/prospects to the online sales funnel.
Now, Google rule changes, with other search engines following suite, reward “real” and “relevant” content online. Hence, once again “content is king.” Blogging and great website content is now vital to success in gathering an audience and driving traffic to your site. Our online PR & Marketing firm attracts the majority of our website traffic through the company blog, tied to our domain for maximum SEO benefit. We use social media, e-newsletters to drive traffic to current blog posts. We have “easy share” widgets on the site so people can Like us, tweet us, or rate us. We teach clients how to coordinate these efforts with traditional marketing and public relations methods. We measure every post, video, press release for click through and conversion.
New and exciting tools empower us to assist companies or organizations with large numbers of members or franchisees who need to blog. We can very economically dedicate subject matter experts to create original, unique content at a great price to attract audiences to their online initiatives and campaigns. We are equally skilled at pitching the blogger universe to create the four types of effective backlinks to client websites.
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