CSR & Sustainability – The Growing Mandate

For years, PilmerPR has been at the forefront of Public Relations firms counseling cleantech and other clients its Rule #1 for Corporate Responsiblity: “First Be Good, Only Then Talk About Being Good.” While companies outside the U.S. have led the way in Sustainability planning, U.S. based companies are starting to “get the memo.”

Environmental Leader reports on this trend as follows:

“Two-thirds of corporate leaders say management attention to and investment in sustainability rose from 2010 to 2011, according to a global study by MIT Sloan Management Review and The Boston Consulting Group.

In the third annual Sustainability & Innovation Global Executive Study, sponsored by SAP and Shell, two-thirds of companies also said sustainability is necessary for competitiveness, up from 55 percent a year before.

The study of over 2,800 corporate leaders found 31 percent companies saying that sustainability is contributing to their profits, while 70 percent have placed sustainability permanently on the management agenda. Among the companies investing time and money in sustainability strategy and practices, according to the report, are Duke Energy, CEMEX, BMW, UPS, HSBC, HP, Florida Ice & Farm, Campbell Soup, GE, Nike, Kimberly-Clark, Wal-Mart, and India’s Jain Irrigation.”

For strategic counsel on Corporate Social Responsibility (CSR) & Sustainability email us as info@pilmerpr.com

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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