If Your Social Media Strategy were a Song…

Four Steps for harnessing the power of the Social Media as a component of a well conceived public relations strategy:

1) “Listen Up” To The Conversation

2) “Join In” The Conversation

3) “Power” The Conversation

4) “Orchestrate” The Road Signs

In this video,  I discuss why focus on Social Media is imperative to avoid energy leaks from your company.

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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