OrangeSoda Takes Top Honors at UVEF "Top 25 Under 5"

Today’s UVEF event turned into a “tweet fest” with more than 75 tweets at the time of this article. As the UVEF event chair, I was thrilled with the standing room only crowd of somewhere near 150.

Keynote speaker and serial entrepreneur, John Pestana made a great case today at UVEF’s Top 25 Under 5 awards luncheon for “bootstrap” financing for a new company, letting the first company’s revenues finance growth, rather than more  investors. His formula for making that happen…”sell, sell, sell.” Don’t wait on the product developers for a perfect product. Perfect it as you go and get the revenue flowing to finance growth.

On the BYU directory John Pestana lists his expertise as e-Business, e-Commerce, & model trains. I also know he is an accomplished musician and prolific song writer. John is also the Co-Founder of Omniture, once cited in Forbes magazine as “the juggernaut of Web analytics.”

The Utah Valley Entrepreneurial Forum (UVEF) today announced winners of its 2011 “Top 25 Under Five” Award, spotlighting outstanding Utah entrepreneurs and start-up companies. Award ceremonies were held at Utah Valley University with Adobe, Silicon Slopes and InnoVentures sponsoring the event. UVEF recognized OrangeSoda, an online marketing company with a unique blend of intelligent service and simple technology, as the number one performer among nominees. Today’s winners collectively created 800 jobs and $189 million in 2010 revenue.

“The national Chamber of Commerce recently joined the list of those recognizing Utah as a top five spot to grow an entrepreneurial startup,” said UVEF 2011 chairman Cary Snowden. “Today’s UVEF winners demonstrate that Utah’s business climate is geared to launch world leaders in diverse industries from internet marketing to medical technology to cleantech.   This bodes well for our state’s great economy.”

Serial entrepreneur and mentor John Pestana emceed today’s event. Pestana is most noted for co-founding Omniture, which sold to Adobe for $1.8 billion. However, his tireless efforts support budding entrepreneurs through Utah schools as well as organizations such at BoomStartup and Utah Student 25.

“Utah is prime real estate for growing scalable new business ventures,” Pestana said. “I’m so pleased to associate with these entrepreneurs who take great personal risk in their quest for the American dream.”

This year’s other award recipients are Simply Mac, Qivana,,, Experience Dental Studio, Fifty Films, mediaFORGE, KT TAPE, BizVision, CFOwise, The Sweet Tooth Fairy, iApplicants, Orabrush, Professional Cable, LLC, DrivingSales, ClearCenter, Avantar, Omnia Alliance, Bluehouse Ski Co., Launch Leads, Zylun, Izatt International, BambooHR, and EcoScraps.

This is UVEF’s twelfth Top 25 Under Five competition. UVEF has highlighted more than 200 companies through this competition, including Utah success stories like Omniture, Skullcandy and Xango, among many others.

Deseret News coverage of the event

Daily Herald coverage of the event

Salt Lake Tribune coverage of the event

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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