Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out. [youtube width=”212.5″ height=”172″]https://www.youtube.com/watch?v=Ti6lYRakQ04&feature=plcp[/youtube]
Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound. It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, say this picture of Sammy Davis and Marilyn Monroe. And, it would outlast all of them.
That’s the rarefied air the Osmond Family now finds themselves in. With spinoff businesses right and left, George and Olive Osmond happily sat in the publicity background while directing the businesses generated by the Osmond entertainment machine. In preparation for the induction of parents George and Olive in the UVEF Hall of Fame November 2nd, Jimmy Osmond shared some factoids with me about his parent’s business legacy.
BroadwayWorld covers the story!
Event Management Case Study
Search #UVEF for Twitter comments during the Hall of Fame dinner.
- 2012 – Osmonds sold 100,000 tickets to 51 shows in the UK alone.
- The Donny & Marie show is the No. 1 rated Vegas show in 2012.
- Osmond Real Estate, started by George, still employs 60 agents.
- Osmond businesses have included advertising, printing, production, movie production, theaters and …
- Osmond Studios employed 150 in Utah Valley at its peak , producing more TV commercials than any other studio in the U.S. It produced 1,100 hours of network programming.
- In their three Branson, Mo. Theaters, the Osmonds produced 300 shows per year for 21 years, with various performers entertaining more than 4 million visitors.
- Olive Osmond presented a Book of Mormon to the Queen of England.
- Elvis called Olive on the phone and talked for hours about the Bible.
- The Children’s Miracle Network, created as a result of the Osmonds’ work for the deaf, currently benefits 17 million children per year and has raised $4 billion to date.
Jimmy told me one of the secrets to his parents success was not caring “who got the credit.”
Daily Herald – Full Story 1 – Full Story 2 – Osmond Business Legacy & UVEF Hall of Fame
Osmond YouTube ChannelShare
About the Author:As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.