PR Strategy – Leveraging Corporate Awards

csr-award-trophy.jpgAt PilmerPR, we’re pleased with the awards we’ve won and those with which we’ve helped clients receive broad recognition. One component of PilmerPR’s strategic public relations efforts on behalf of our clients is to seek out and apply for meaningful corporate awards. In a recent article, Darrell Zahorsky outlines some of the benefits of corporate awards as a public relations expansion tool that PilmerPR has focused on for years. In our view, awards can enable or enhance your company’s ability to:   

  • Reinforce corporate direction and branding
  • Attract and retain talent
  • Gain competitive advantage
  • Obtain low-cost publicity among editors and larger target audiences 

Conducting a campaign or enacting a strategy that you may deem to be award-worthy is only the first step. Investing time and effort to craft award entries with impact will greatly increase your chances with judges.   Although the contribution of awards to a company’s bottom line may be difficult to measure, engaging in the process may prove invaluable for your business. 

How else have you used corporate awards? What other benefits have you seen?

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Austin Evans  September 29, 2008

    You posted a comment on my blog (this one: a few days ago about Pickens buying Questar and having a monopoly on Natural Gas, here is my response, don’t know if it is the best but–

    I think you should do a bit of research about Clean Energies and T Boone Picken’s…He isn’t actually making any profit off of what he is doing with Natural Gas, in fact he is losing money. I know, it isn’t the best argument in favor of him, but if he is able to get clean energy in America through NGV vehicles then other companies will move in and try and capitalize on the customer base. When there is no or little demand then it is common to see one or two companies with a product, but when demand grown others begin to take notice and join in with similar products. Just look at the computer industry that used to be dominated by IBM, Xerox, and Apple–now we see many, many companies with somewhat equivalent products each targeted at the same audiences.


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