PR Strategy – New Media – Don't Underestimate the Power


We have spoken for some time about the rapidly evolving world of New Media, Web 2.0, Online Media, whatever you want to label it. Public Relations practitioners are wise to immerse themselves into this evolving world to garner press coverage, increase web traffic, and ultimately increase sales for clients. The PR folks at the awards podiums will be those who keep up in Internet time.

 The recent Presidential election results were heavily influenced by superior usage of New Media. As this AP story highlights, YouTube didn’t even exist in the 2004 election. Let’s go to school on the lessons learned.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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