Social Media Policies Prompted by Uncivil, Rude Comments + the Lighter Side


courtesy of Patrick Steen of Which?

Social Media, blogs, and Internet self-publishing have unleashed the public as editor-in-chief of their own comment section for online media.  Much changed from the newspaper one-way push publication of the past, the new media forces editorial-based traditional media to create new policies for dealing with those  blankety-blank comments authored by unfiltered sources.

Whole new PR practices like Online Reputation Management spring from this social phenomenon. Rude behavior is on the rise for some reason as discussed in major media like Wall Street Journal and New York Times.

Here’s an email on such publication just sent to all “Commenters” on their website–just in case “yo mamma” didn’t train you right:

“Dear Commenters,

We are grateful to each of you who participate in on-topic and engaging conversations on the comment boards.

Many comments are civil and add insight and perspective to the content we publish online. Some comments are less civil than others. And even though a moderator approves every comment before it’s published, we occasionally let a comment through that violates our own guidelines.

A new beginning
Our primary New Year’s resolution for is to encourage civility.

To that end, today marks a new beginning for the comment boards. We have revised our comment standards and guidelines and conducted additional training with our moderators.

Our refined comment policies clearly explain how we expect civility to endure. Please take time to familiarize yourself with them.

Read the new comment policies

We have some great things planned for our comment boards this year. We look forward to your continuing participation.

See you in the comments,

General Manager,”

The lighter side: 

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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