One of our favorite things about being a Utah business is the wonderful sense of community. Being in a place where individuals and businesses come together to better their community gives a strong sense of purpose and identity. Our CEO and founder, John Pilmer (the guy in the black hat), performed with his band, Bright Messy World, in the Food and Care Coalition’s Family ...Continue Reading → Share
New Years in New York City includes the big Times Square ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:
Mobile Moon Pie Drop
Atlanta Peach Drop
Dillsburg Giant Pickle Drop
Brasstown Possum Drop
Memphis/Nashville Guitar Drop
Miami Orange Drop
NYC Times Square – Still the Most Famous PR for New Years Celebration
More Fun New Years Drops ...Continue Reading → Share
Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out.
Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound. It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, ...Continue Reading → Share
This year, Forbes named Provo the best college town for job growth, U.S. News & World Report called Provo one of the 10 best cities for creative jobs, and the Association of University Technology Managers ranked BYU first in the country in the number of startups, licenses, and patent applications per research dollar spent.
So who’s responsible?
The Utah Valley Entrepreneurial Forum (UVEF) helped answers that question at the Annual UVEF Awards, ...Continue Reading → Share
Public Relations and Politics stick together like syrup on pancakes. Jon Huntsman and Gary Herbert’s PR folks were busy today as their efforts culminated in a regal inauguration event in the Utah State Capitol. A large crowd of thousands jostled for limited seating and strained to hear the words of hope offered by leaders.
As lively public debate swirls today in Washington DC on HB 3200 and its questionable nationalized promise of healthcare for all, Utahns in attendance looked ...Continue Reading → Share
Today, Lt Gov Gary Herbert keynoted a terrific awards program by the Utah Valley Entrepreneurial Forum (UVEF). 160 attendees. 25 top companies under five years of age were honored. Representing $80 million in combined 2008 revenue, the winners created 840 jobs last year. ZAGG, Imagination Learning, and OrangeSoda came in 1, 2, & 3. Emcee, Rick White, co-founder of rising startup Fusion-io kept the event light with ample humor and insights into ...Continue Reading → Share
As PR professionals, our ultimate goal is to get press coverage for our clients. But not all press hits are created equally. A truly successful PR campaign will result in a variety of hits in both small and large publications that cross all types of media. The key is finding the most targeted publications, and then pitching the right editors.Depending on the company and their goals, the ...Continue Reading → Share
Editors take just a minute or two to read your business news pitch. They may only read the headline, or if you’re lucky, they’ll get through a few sentences. If you have compelling news written clearly and succinctly, they may even read a few paragraphs.
The February issue of PR Tactics featured an article on brevity written by ...Continue Reading → Share