Is KSL Radio Making PR Blunder ala Coke or Apple?

Several years ago Coca Cola made a “Classic” big branding boo boo when they dropped their original recipe in favor of New Coke, promising a superior Coke experience. They misread the market and the subsequent public relations and customer backlash cost them serious market share to Pepsi. They brought back the original Coke, but not the market share. Apple’s recent iPhone price reduction backlash ...

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Back in the PR Day with Eric Schmidt of Google Fame

From 1998 until he left for the CEO position with a little no-name company called Google, I served on the Novell PR team under then Novell CEO Eric Schmidt. Well, we all know what he’s done for Google’s “mission is to organize the world’s information and make it universally accessible and useful.” Although the Schmidt magic did not quite have the same effect on Novell, the company enjoyed great prosperity under this visionary.  Continue Reading →

Top Ten Reasons Why PR Doesn't Work – Tips for Boardroom PR

I really relate to the following list so well written by Margie Zable Fisher who runs CEO’s and Marketing VP’s seeking to bring PR into the boardroom would do well to review this list and understand the implications. Unmet expectations are many times the result of lack of education up front. This list is a good reminder to talk through these issues with a PR professional before investing is public relations. Continue Reading →

Nuclear Plants in Utah…Not the best choice!!

While I was out of town last week at the Certiport PATHWAYS conference the Deseret News and Salt Lake Tribune took very different views on some of the same information coming from a meeting of the Utah Legislature’s Public Utilities and Technology Interim Committee regarding alternative energy sources. While I found both articles very interesting, I was disturbed by the Deseret News inclusion of nuclear energy as ...

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Corporate Leadership…These are the Champions

This past week I was in Orlando for the Certiport PATHWAYS conference. While Doug Anderson oversaw some lighter moments around the conference, I would mention some thoughts on why this annual event is helping change the world. Certiport CEO David Saedi has a dream of helping millions of people isolated by a global digital skills gap that stops individuals and communities from competing effectively in ...

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