Several years ago Coca Cola made a “Classic” big branding boo boo when they dropped their original recipe in favor of New Coke, promising a superior Coke experience. They misread the market and the subsequent public relations and customer backlash cost them serious market share to Pepsi. They brought back the original Coke, but not the market share. Apple’s recent iPhone price reduction backlash ...Continue Reading → Share
The PilmerPR team has spent a lot of time learning about social media, which is now an essential new tool for all of us as business and PR professionals. As we all know, Internet use is off the charts, and taking advantage of this medium is now a basic part of reaching target markets.
Some new data came out recently from ...Continue Reading → Share
Scripps Howard News Service reported today that a Vernal, Utah coal plant under consideration on federally regulated Native American land has received permit clearance from the EPA. While I understand the need to keep the engine of commerce moving with new power sources, I am very concerned about the publicity fallout such action brings to Utah’s doorstep.
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News Flash – a recent report by private equity firm Veronis Suhler Stevenson found that communications spending increased 6.8% in 2006 to a record $885.2 billion, outpacing GDP growth for the fourth time in five years.
Even more interesting, as summarized in InformationWeek, the report predicts that if current trends continue, Internet advertising is expected ...Continue Reading → Share
This past week I attended a joint presentation of UVEF, where I serve on the board, MWCN, and UTC. A panel discussion was held on the Utah Fund of Funds, a unique collaboration of venture capital firms and government resources whose purpose is to put great entrepreneurial ideas in Utah together with the necessary funds and people to make ideas reality.
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From 1998 until he left for the CEO position with a little no-name company called Google, I served on the Novell PR team under then Novell CEO Eric Schmidt. Well, we all know what he’s done for Google’s “mission is to organize the world’s information and make it universally accessible and useful.” Although the Schmidt magic did not quite have the same effect on Novell, the company enjoyed great prosperity under this visionary. Continue Reading → Share
I really relate to the following list so well written by Margie Zable Fisher who runs theprsite.com. CEO’s and Marketing VP’s seeking to bring PR into the boardroom would do well to review this list and understand the implications. Unmet expectations are many times the result of lack of education up front. This list is a good reminder to talk through these issues with a PR professional before investing is public relations. Continue Reading → Share
While I was out of town last week at the Certiport PATHWAYS conference the Deseret News and Salt Lake Tribune took very different views on some of the same information coming from a meeting of the Utah Legislature’s Public Utilities and Technology Interim Committee regarding alternative energy sources. While I found both articles very interesting, I was disturbed by the Deseret News inclusion of nuclear energy as ...Continue Reading → Share
This past week I was in Orlando for the Certiport PATHWAYS conference. While Doug Anderson oversaw some lighter moments around the conference, I would mention some thoughts on why this annual event is helping change the world. Certiport CEO David Saedi has a dream of helping millions of people isolated by a global digital skills gap that stops individuals and communities from competing effectively in ...Continue Reading → Share