Back in the PR Day with Eric Schmidt of Google Fame

From 1998 until he left for the CEO position with a little no-name company called Google, I served on the Novell PR team under then Novell CEO Eric Schmidt. Well, we all know what he’s done for Google’s “mission is to organize the world’s information and make it universally accessible and useful.” Although the Schmidt magic did not quite have the same effect on Novell, the company enjoyed great prosperity under this visionary.  Continue Reading →

Top Ten Reasons Why PR Doesn't Work – Tips for Boardroom PR

I really relate to the following list so well written by Margie Zable Fisher who runs theprsite.com. CEO’s and Marketing VP’s seeking to bring PR into the boardroom would do well to review this list and understand the implications. Unmet expectations are many times the result of lack of education up front. This list is a good reminder to talk through these issues with a PR professional before investing is public relations. Continue Reading →

Nuclear Plants in Utah…Not the best choice!!

While I was out of town last week at the Certiport PATHWAYS conference the Deseret News and Salt Lake Tribune took very different views on some of the same information coming from a meeting of the Utah Legislature’s Public Utilities and Technology Interim Committee regarding alternative energy sources. While I found both articles very interesting, I was disturbed by the Deseret News inclusion of nuclear energy as ...

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Corporate Leadership…These are the Champions

This past week I was in Orlando for the Certiport PATHWAYS conference. While Doug Anderson oversaw some lighter moments around the conference, I would mention some thoughts on why this annual event is helping change the world. Certiport CEO David Saedi has a dream of helping millions of people isolated by a global digital skills gap that stops individuals and communities from competing effectively in ...

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Entrepreneurs Stand Up and Be Recognized

Today I had the privilege of participating in the UVEF “Top 25 Under Five” awards luncheon hosted by Novell. Recognizing the top startups less than five years of age, this event was a potpourri of widely diverse businesses. Governor Hunstman gave videotaped kudos to winners and Sam Penrod of KSL was guest MC. Huntsman gave the small business owners and entrepreneurs in the state much of the credit for creating 100,000+ jobs ...

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Social Media Brings Death of Print Media?…I don’t think so…

John Diaz, business editor at the San Francisco Chronicle, recently spoke with a group of PR professionals, including me. While most experts are a bit gloomy about the future of print publications as they fight it out with more nimble Internet publications, John is optimistic about the future of newspapers. He did admit, much evidence indicates the decline of the “world as we knew it”.  John quoted stats indicating a 2.6 percent decline in newspaper circulation ...

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Going Red White and Blue – and Green

Going Red White and Blue – and Green 

Having grown up the son of a military aviator, I’ve had more than my share of patriotic experiences. Red, White and Blue runs through my veins. So, on this July 4th, amid the fireworks, parades and BBQ, I can think of nothing more patriotic than writing about Green PR and “environmental sustainability.” The reason being that for our ...

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Idea – Use press stories in marketing collateral

I’m frequently asked by prospective clients to tie PR results to client sales revenue. Although good media coverage and the PR investment that made it happen may not always be tied directly to sales, reuse of good press in marketing materials is a tactic that leads virtually all of the Fortune 500 to continue to invest in press relations. Now Steve Rubel reports the Fortune 500 are beating small businesses to the punch ...

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