Your Online Newsroom Needs More Than Great Content

Keep your newsroom updatedSomething no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough ...

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5 Tasty Tips for Perfecting PR Online

Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:

1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...

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