Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), among ...

Continue Reading →

Sandy Storm Triggers Crisis Management Plan / PR – Donate to Red Cross

What public relations entity has the media relations influence, the green pr prowess, the

social media PR moxie, and the connections in crisis management planning to garner 4M Twitter hits (in 24 hours leading up to impact), shut down Broadway and the world’s largest stock exchange, cancel 15,000 flights at major airports, garner more media ...

Continue Reading →

Guerilla PR – National Geographic Feeds Red Bull – Stratos PR Frenzie

Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive

As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.

Denmark, Norway, & France have banned the sale of Red Bull.

Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)

Guerrilla PR ...

Continue Reading →