What Facebook, BP and Microsoft Teach Us About "Unspoken Messages"

You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.

Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are ...

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