Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), among ...

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