Environmental PR – New Client – Fish, all of them!

Environmental PR Primer:

Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.

Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:

Price/lb.

$17.99     Ahi Tuna    

$13.99     Ono

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Obama vs Romney Social Video- What it Communicates

In a previous blog, I shared some thoughts about the important role Social Media plays in this year’s presidential election. As I noted, Mr Obama has a proven track record of swaying voters in mass with viral “new media.”

In PilmerPR‘s work for emerging companies, we counsel clients on best-of-class social media tactics proven to build community, get the word out, and ultimately attract prospects to the sales funnel. Business Wire has previously stated that even a ...

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Romney vs Obama: Social Communicators?

As Romney seems to emerge as the survivor of the 14th round of the Republican slug-fest of recent months, he has little time to recover as he directs his media fist to Obama’s well-funded corner of the ring. I’d be surprised if the President isn’t quite pleased with the blood and sweat, and money drenched towels piled up in Romney’s corner from his ...

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Superman Renewable Energy – "Up Up & Away!"

For all of the Obama fallout over the recent Solyndra solar debacle,  renewable energy continues to “heat up” shall we say. Despite the bad PR, the US Energy Information Administration (EIA) recently reported another milestone.  During the first half of 2011, renewable energy sources (biomass/biofuels, geothermal, solar, water, and wind) produced 4.687 quadrillion Btus of energy or 12.25% of US ...

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Chevy Volt – Just PR or Real Green Deal?

This past weekend I stopped by Larry H Miller Chevrolet in Provo, Utah. I thought it time for this green tech guy to see what the hype was about with the Chevy Volt electric vehicle. So, I bravely climbed the dealer showroom stairs, flanked by salespeople looking more like sharks circling a life raft. I stated my intention. “I’m here to check out the Volt.” ...

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Earth Day – ElectraTherm Gets Some Presidential Love

Earth Day feels a bit more meaningful this year for PilmerPR. We’ve worked hard to practice what we preach, building a sustainable business model that minimizes staff and client travel, as well as maximizing online collaboration which yields an almost paperless operation. However, the news of President Obama’s visit this week to our past client ElectraTherm is deeply satisfying ...

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McChrystal Not Spared by Caesar – What it Communicates

If President Obama had wanted to keep McChrystal in charge in Afghanistan, as a PR advisor I would write his speech as follows:

“Good morning, ladies and gentleman. Much has been said about recent comments and the ripple effects stemming from comments to the press by General McChrystal, who stands now by my side. The General and I have had frank and direct conversation regarding the issues at hand, which include the support of our Constitutional chain of command. The ...

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What Facebook, BP and Microsoft Teach Us About "Unspoken Messages"

You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.

Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are ...

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More than words – US Government Loses Records

In our PilmerPR public relations firm, words communicate a message like “trust us, we’ve got your back.” But, what’s the message behind the words? What does the attached letter communicate.

The US Government wants to “protect” and run our healthcare system. Do they really have a track record we can count on? They lost my father‘s 25 year US Navy service record.

“We have been unable to find the record needed…”

Can you imagine how you would feel if they ...

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Obama and Kanye – Off the Record

Obama and KanyeAfter the media frenzy about Obama’s comment regarding Kanye West’s actions during the VMA Awards, many people have questioned the relevance of “off record comments.” Who is at fault for Obama’s comments ending up on Twitter? Obama? The ABC News employees?

The LA Times referred to the situation as, “Obama, Kanye West and the trouble with Twitter.” However, according to most public relations professionals, the problem is ...

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