PR Student – What they won't teach you in school

PilmerPR has supported our local universities (BYU, UVU, & UofU) by hiring dozens of interns over the years. We are so pleased to have helped launch many successful careers by teaching world-class public relations discipline and best practices.

Here are a couple of tips for new college PR students that you may not hear from the professor:

1) Think like an entrepreneur: How to leverage public relations to drive traffic to the sales funnel
2) Think ROI. Measure everything & be accountable
Continue Reading →

NASA’s Big Mistake – Space PR

I love the space program. In 1969, as a child I sat riveted to the black and white TV screen with my family as Neal Armstrong took those first tentative steps on the powdery lunar surface. I was listening to the radio when the space shuttle Challenger exploded with the first teacher to go into space on board. As a youth, the ...

Continue Reading →