Social Responsibility – The Smokey Side at Walmart, Disney, & …

Poor Corporate Social Responsibility (CSR) rides again!

Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits.  I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.

Bangladesh police ...

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CSR PR a Mandate for Prolacta

Working with clients focused on corporate social responsibility public relations (CSR PR) makes me feel good. Here is an awesome announcement from our client Prolacta that makes me think we are making a difference for good.

Prolacta Bioscience has announced that more than one million dollars (USD$1,000,000) has been donated to various charitable organizations over the past five years.  Prolacta’s contributions ...

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Earth Day – Hats off to People Helping People

The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was ...

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