We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.
While the Super Bowl is undoubtedly still one of the best ways ...
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Entrepreneurism is one of the best ways to become successful in today’s economy, which begs the question, “what is an entrepreneur?” “What makes them tick?”
Entrepreneur.com contributor Steve Tobak recently wrote an article challenging the commonly accepted definition of an entrepreneur. His definition expanded the dictionary definition of “someone who starts a business and is willing to risk loss in ...
Continue Reading → ShareUtah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county neighbor Provo have been noticed for their business savvy and strong local workforce. After reviewing the rest of ...
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With all the changes in technology and culture in the past 10-15 years it’s no wonder that the face of PR is also adapting. In that time we’ve managed to introduce social media, which has exploded, shift from traditional media consumption to more digital and mobile screens, the presence of online media outlets has exponentially increased and even traditional media itself has morphed to meet ...
Last month the Wall Street Journal announced it was making changes to their print edition. Among the visible changes, their most popular section, Marketplace, is now called Business & Tech. The change was made to reflect the overall changes in the business world, and how “tech is permeating every industry.” And if the Wall Street Journal revising their headline is not enough of a signal to ...
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to ...
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your 
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In recent years, the Internet, social media, and PR tech advances have turned the Public Relations (PR) industry on its head. What once was known as traditional press releases, phone pitching, and persuasive speech are now tweets, instagram, and hashtags harnessing the power of smartphones, iPads, and other tablet PC’s. This rapid evolution might even leave Ivy Lee (“father of PR”) speechless if he could see his industry today. Here are five useful, if not mandatory, PR innovations.
1. ...
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In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an ...