Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out.
Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound. It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, ...Continue Reading → Share