Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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PR Lessons Learned From Super Bowl 50

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We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.

While the Super Bowl is undoubtedly still one of the best ways ...

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5 Ways For Your Brand to Be Remembered

We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.

With DVR ...

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The #1 Public Relations Tactic

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Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with ...

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Three Reasons Why Grammar Is Still Relevant

English has been dubbed, the world’s “most influential language” due to the large number of people (around 360 million) and countries that speak it. As the world’s most influential language, we’d like to hope that the correct usage of the language is a high priority. Unfortunately, it seems that just the opposite has occurred. The English language is constantly being butchered and has regressed significantly over the years. Think of how hard it is to understand early English literature ...

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6 Ways To Make The Most Of Your User Engagement On Social Media

User Engagement GaugeAs a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.

  1. Consistently produce quality content- The ...
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5 Tips to Keep Your Startup Rolling

What is a startupYou’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage ...

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7 Steps to Up Your Corporate Social Responsibility Game

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel Roadmap to good CSR Continue Reading →

5 Ways to Help Your News Win

Cool product Press ReleasePress releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks ...

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What the 2015 Edelman Trust Barometer means for your business

Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Trust, the last piece ...</p><a class= Continue Reading →

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