In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption, in general, has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to media sources. This trend creates more, not less, opportunities for business owners looking to reach audiences through media.
Media is an all-encompassing term that includes all of the many ways used to reach ...
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