In today’s world, where most people get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in ...
It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.
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Social Media, blogs, and Internet self-publishing have unleashed the public as editor-in-chief of their own comment section for online media. Much changed from the newspaper one-way push publication of the past, the new media forces editorial-based traditional media to create new policies for dealing with those blankety-blank comments authored by unfiltered sources.
Whole new PR practices like Online Reputation Management spring from this social phenomenon. Rude behavior is on the rise for some reason as discussed in major media ...
Continue Reading → ShareBreaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet). 87% of consumers use both. That’s up drastically over numbers reported just two years ago (2011).
Why should companies and marketers care? If you stay stuck in the old-school-think of ...
Continue Reading → ShareThis Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB). As a public relations firm offering Online Reputation Management, I ...