The public relations fiasco that is United Airlines recent “re-accommodation” of an Asian doctor is costing them market value to the tune of near a $billion U.S. The PR ripple effect of this reputation management failure will keep on giving for years perhaps in ways we can only imagine. United’s 2nd largest market, China, reacted with 100 million comments in their Twitter alternative, Weibo. The resulting call for boycott may leave plenty of room for United staff to sit on ...
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