Google Glasses PR Online at Full Throttle – Available at Costco?

Google Glasses  PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008  novel release Green SpinI included a projected 2016  use of this technology, I’m not too surprised or wowed–yet.

In the book, I ...

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Guerilla PR – National Geographic Feeds Red Bull – Stratos PR Frenzie

Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive

As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.

Denmark, Norway, & France have banned the sale of Red Bull.

Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)

Guerrilla PR ...

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5 Penguin Training Tips – Content Marketing Back on Throne in Google SEO Kingdom

Working through the online Media Relations maze, PilmerPR pivots regularly to better client SEO results for PR Online and Content Marketing.

Google sends out 500 algorithm changes per year according to Todd Bailey (Wall Street Journal). Since my daughter’s nickname is Panda, I found it humorous when the bamboo snarfing creature received naming honors ...

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Online Reputation Management – Around the World in 8 Seconds

One of the fun movies of my childhood was “Around the World in 80 Days.” Set in the early days of automobiles, it highlights the huge challenges of circumnavigating the globe. Today, I have to laugh that we can circle the globe online in more like 8 seconds–a little faster than back “in the day.”

Just as transportation now moves at multiples of the speed of sound, ...

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Marketing & PR Online – Short-Form Video – Fast Company

Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...

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