The public relations fiasco that is United Airlines recent “re-accommodation” of an Asian doctor is costing them market value to the tune of near a $billion U.S. The PR ripple effect of this reputation management failure will keep on giving for years perhaps in ways we can only imagine. United’s 2nd largest market, China, reacted with 100 million comments in their Twitter alternative, Weibo. The resulting call for boycott may leave plenty of room for United staff to sit on ...Continue Reading → Share
The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...Continue Reading → Share
In today’s world, where most people get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online ...Continue Reading → Share
We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.
With DVR and ...Continue Reading → Share
You’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take ...Continue Reading → Share
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
With all the changes in technology and culture in the past 10-15 years it’s no wonder that the face of PR is also adapting. In that time we’ve managed to introduce social media, which has exploded, shift from traditional media consumption to more digital and mobile screens, the presence of online media outlets has exponentially increased and even traditional media itself has morphed to meet the needs ...Continue Reading → Share
Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly. There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading → Share
The crazy world of social media is one that all businesses must throw themselves into. In a situation that is sink or swim, not only must small businesses swim, they must learn how to navigate the rapids and float along. While social media can be daunting for a start up who just had the courage to open their doors, ...Continue Reading → Share
It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of ...Continue Reading → Share