The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past decade. ...Continue Reading → Share
Do you still get a hard copy newspaper on that off-white news print where the ink rubs off on your hands?
I do, and I know I’m in the minority. Most digital natives in their 20’s or younger have never bought a newspaper.
Why do I persist, even with radio, TV and online news that I graze on throughout the day? After all, I check in with ...Continue Reading → Share
Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:
1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...Continue Reading → Share