The holiday season brings opportunity to give, celebrate and play a role in the community. As a small business, your community starts as your customer base. Perfecting your holiday marketing plan can help reach your customer base and expanding your bandwidth. As the holiday season has made its landing in full force upon businesses across the world—marketing should be at the top of the list. Make the most out of the season and strategize for marketing as soon as you ...
Continue Reading → ShareIn the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.
Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...
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We get it, you’re just starting up and every penny counts, but don’t let that be the reason your small budding entrepreneurial venture skimps on marketing. While there are some things that can only be reached through a larger budget, you can still get big results for your business even with a small budget. You’ve just got to be ...
Continue Reading → ShareWe love small businesses! There are so many advantages to being a small business but there can also be disadvantages. Don’t let something simple like organization be one of them. Getting organized can sometimes feel like an overwhelming task, but it doesn’t have to be. We’ve come up with four simple tips that can help take your organization from something that’s holding you back to something that will help you be even more productive!
- Organize your Space– We know how fast ...
Content continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.
A strategic content marketing strategy will ...
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As part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work ...
In past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.
Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media ...
Continue Reading → ShareUtah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county neighbor Provo have been noticed for their business savvy and strong local workforce. After reviewing the rest of ...
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e get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your