Social Media Archives

Online Newsrooms Top Source for Journalists

Online newsrooms have been a great source for journalists to retrieve information for many years and according to Tek Group’s recent survey, journalists still strongly believe newsrooms are critical for organizations.

Online newsrooms provide journalists with press releases, photos, contact information, quotes and various other pieces of public information from the company.

The survey asked journalists a vast amount of questions regarding the importance of the content in newsrooms and how newsrooms are accessed. Some of the top numbers are listed below:

97% ...

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Digital public relations, journalists, media, Media Relations, news article, news content, newsroom, PilmerPR, public relations, Social Media, Utah PR

Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

Less public ...

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algorithm, Facebook, marketing, PilmerPR, public relations, Social Media, social media change, Utah PR

John Pilmer Published on Entrepreneur

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption, in general, has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to media sources. This trend creates more, not less, opportunities for business owners looking to reach audiences through media.

Media is an all-encompassing term that includes all of the many ways used to reach ...

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Digital Age, entrepreneur, New Media, public relations, Social Media, utah entrepreneur, Vertical Marketing

Three Emerging PR Trends of 2018

With 2017 behind us and a year full of promise in 2018, public relations trends are shifting. Each year as milestones are reached and failures are splattered across news stations, the overarching trend of the role public relations plays is becoming more and more existent in our culture.

More people becoming aware of the team of professional communicators on the other end of that press conference speech or of the witty minds behind the now 280 ...

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2018 PR, 2018 social media, 2018 Trends, branding, Company Brand, Digital public relations, Multimedia, Personal Brand, Pilmer PR, PR Trends, Press Release, public relations strategies, Social Media, Trends

Five Ways Social Media Communication Has Shaped the World Around Us

Communication is at the heart of each our working world. Imagine no communication or interaction with customers, suppliers, bankers, employees, regulators, neighbors and the public at large. How would any business succeed? Strategic communication from one individual to the next has drastically altered the way we live and work. There are forms of unspoken communication such letting a photo spark a movement of communication, to a simple phrase that communicated a whole new meaning to your desired audience. Cultures, feelings, movements, phenomenon and actions begin with ...

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communication, Facebook, instagram, John Pilmer, live feed, news, Pilmer PR, PR help, PR needs, public relations, Social Media, social media marketing, Twitter

Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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charity, communications, corporate social responsibility, CSR, entrepreneur, giving back, holiday, holiday giving, holiday marekting, John Pilmer, Media Relations, Pilmer, PilmerPR, public relations, public relations strategy, reputation management, SEO, small business, Social Media

PR Lessons Learned From Super Bowl 50

We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.

While the Super Bowl is undoubtedly still one of the best ways ...

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PR 101, PR Strategy, Sm Bus PR

Business, communications, PR Lessons, Social Media, Super Bowl

Trend Watch: In 2016, Influencer Marketing Will Shine

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one of the key trends to watch is the rise of influencer marketing.

The importance of social media is ...

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PR Strategy, SEO PR, Social Media PR

Influencer Marketing, Social Media

Timing Really Is Everything

In past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media ...

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entrepreneur, PR 101, PR Strategy, Sm Bus PR, Social Media PR

BBC, entrepreneur, google, marketing, public relations, small business, Social Media, timing

5 Visual Marketing Ideas For Non-Visual Businesses

The benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can ...

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Design, entrepreneur, PR Strategy, Sm Bus PR

content marketing, entrepreneur, public relations, Social Media, visual content

Posts Tagged 'Social Media'