As you may have noticed from our earlier posts, we LOVE being a Utah business. We’re very proud to do business in a state that is known for its entrepreneurial drive. The natural beauties of Utah and the top quality business atmosphere make it the perfect place to call home.
Entrepreneurs are a great asset to every community. They ...
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There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or ...
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel 
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It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. ...
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to ...
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your 
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Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle ...
Continue Reading → ShareBlending the money making world of business corporate social responsibility with the “give something back” world of service makes life richer and provides a “leg up” to non-profit ...
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Social Responsibility (CSR) Alert: Do you hear the growing buzz about bees in the news? Why should you care? Well, I volunteer to represent this lowly insect for a few minutes. Experts have dramatically cranked up the news volume reporting drastically reduced honeybee populations. This is a growing problem. Following a slow decades long decline in honeybee ...
News Coverage of this announcement:
Military and Aerospace Electronics
PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, ...
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