There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a ...Continue Reading → Share
Recently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help ...Continue Reading → Share
Wall Street Journal is the latest to position SpotterRF compact surveillance radar as a promising solution to growing domestic threats to critical infrastructure. Popular Science and others give these guys kudos for low cost solution for threats that could cost a mint. Here’s what they said:
Armed gunmen attacked a California electrical substation in April 2013, but it wasn’t until 2014 that the power industry confronted its problems with the physical security of the electric grid.
The industry’s weakness: Essential transmission equipment ...Continue Reading → Share
Entrepreneur Consultant John Pilmer is back by popular demand.
SALT LAKE CITY—August 27, 2013—Utah Valley University (UVU) has enlisted PilmerPR CEO and business advisor John Pilmer, to teach Entrepreneurship (MGMT 3170.301) for a fourth semester in the Woodbury School of Business. This introductory class for aspiring entrepreneurs offers students a unique view into the real world of creating a running a successful startup company. Since his class meets on Saturday mornings, Pilmer continues as CEO for PilmerPR.
“I’m pleased to ...Continue Reading → Share
When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby. As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.
The AP reports that even post 9/11, even post Timothy McVeigh and ...Continue Reading → Share
Google Glasses PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008 novel release Green Spin, I included a projected 2016 use of this technology, I’m not too surprised or wowed–yet.
In the book, I ...Continue Reading → Share
Mobile Force Protection gets new “eyes” from SpotterRF:
TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb battery ...Continue Reading → Share
Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” ...
UTC joins Popular Science, Government Security News, UVEF, and others honoring SpotterRF
SALT LAKE CITY- Eight innovations were announced as winners in the 11th annual Utah Innovation Awards program, presented by Stoel Rives LLP and the Utah Technology Council. This statewide program, is designed to recognize innovations and the Utah companies that ...
This week I joined 25,000+ security fans at the International Security Conference in Las Vegas (ISC West). 1,000 exhibitors fought for attention with amazing marketing and PR dexterity.
I’ve been on the road doing event PR(public relations) for many entrepreneurial start-ups and some “big dawg” companies. Spreading the news about cool new technologies, new services, and basically awesome stuff! When with Novell, I accompanied some visionary executives including Eric Schmidt (of Google fame) and Chris Stone. On 9/11, I was ...Continue Reading → Share