This week two major corporations, Amazon and Walmart, promised customers sales that would rival Black Friday. Obviously an eye-catching notion for plenty of shoppers across the country, who waited eagerly for the sales to begin. Amazon’s Prime Day was in celebration of the company’s 20th birthday and a way to promote their Prime service while also rewarding current Prime ...Continue Reading → Share
Google Glasses PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008 novel release Green Spin, I included a projected 2016 use of this technology, I’m not too surprised or wowed–yet.
In the book, I ...Continue Reading → Share
Poor Corporate Social Responsibility (CSR) rides again!
Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits. I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.
Bangladesh police ...Continue Reading → Share