Campaign for Jennie Taylor’s “mini farm” lands the firm the top award in Social Corporate Responsibility
SALT LAKE CITY – PilmerPR, a Benefit LLC was awarded the 2021 Golden Spike Award for excellence in the category of Campaigns for Social Corporate Responsibility (for Profit) and as a finalist for excellence in the category of Publicity and Media Relations. Finalists are honored for use of planning, strategy, and tactics to achieve outstanding public relations results for their clients.
Erynn Kerrigan, Rachelle Peterson, Kylie Burgener, and John Pilmer attend the Golden Spike Awards Gala November 11, 2021
PilmerPR, BLLC was awarded the 2021 Golden Spike Award in Social Corporate Responsibility for work on behalf of the Jennie Taylor, “mini farm” makeover, in conjunction with their client- Stratton and Brätt.
Stratton and Brätt donated labor and supplies to make Jennie Taylor’s late husband’s “mini farm” manageable for the widow Jennie Taylor. The effort further extended to fundraising objectives of the Major Brent Taylor Foundation benefiting the families of fallen military personnel.
The campaign increased Stratton and Brätt’s corporate image by widening their scope of services to include giving back to the community. To facilitate this goal, PilmerPR leveraged earned media coverage in major news outlets in Utah where Stratton and Brätt’s target market is. Overall, the agency generated more than 307k live coverage views, 51k online readership views, 1.9k social media interactions, and increased Stratton and Brätt’s web traffic by 500% during the coverage time frame.
PilmerPR, BLLC was also a finalist in the category of Publicity and Media Relations for work on behalf of eLearning Brothers. These are the sixth and seventh Golden Spike Awards for PilmerPR.
“We are dedicated to the success of our clients, and delighted to see that hard work pay off,” said John Pilmer, CEO of PilmerPR. “My team and I plan every campaign in a way that we hope is worthy of accolades, all for the benefit of the brands we work with. We are fortunate to have purpose-driven clients willing to put their best foot forward and trust in us to make the rest happen.”
The Annual Golden Spike Awards honors companies for public relations achievements. The awards are sponsored by the Utah chapter of the Public Relations Society of America, the International Association of Business Communicators, and the Utah Society for Healthcare Communication and Marketing (USHCAM).
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PilmerPR, BLLC is a world-class public relations and marketing firm that provides high caliber communications campaigns for small to mid-sized businesses. Our efforts have helped emerging organizations produce exceptional results since 2003. With over 75 years of collective experience, PilmerPR has a track record of results-driven work that has yet to disappoint.
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About the Author:
As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.