Top Tips for Writing a Blog Post in 2022

Blogs are a great way to drive traffic to your site, to share your company’s key messages and to share other updates on your company. Blog posts are an integral part of a company’s marketing and PR strategy. Content best practices change so often, so what are considered best practices in 2022? 


According to HubSpot, below are some of the top tips when creating content for your company’s blog:

  • Develop blog posts that support your company goals
  • Identify and incorporate information that resonates with your audience
  • Use simple, informal language
  • Write in a way that is easy to understand, avoiding industry jargon
  • Don’t be afraid to have repetitive content
  • Break up the text in short, easy to digest paragraphs
  • Use a specific title with keywords
  • Include valuable information
  • Incorporate facts, figures and research to support your claims
  • Use examples to back up your arguments
  • Give credit when you use information from others
  • Take time to edit your post for grammar and clarity
  • Always use a photo that you have usage rights to
  • Be courageous and hit publish (don’t just leave the post in draft)
  • Use an editorial calendar to post content consistently
  • Remember the benefits of content-driven organic traffic
  • Include a CTA to gather email newsletter subscribers

Blogs can be a valuable way to share content and to drive traffic to the marketing funnel. They are also one of the best ways to share your company’s key messages. Blog posts can be shared on social media and can be used to improve SEO. 

At PilmerPR, we help our clients with both the blog strategy and the blog writing. For more information on how PilmerPR can help you with your content, contact us.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.


  1. Plasticdfs  May 22, 2024

    from lat. manus – “hand” and scribo – “I write”) [1]


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