On Dec 10th Businesswire hosted its Trendspotting: Media & Public Relations in 2021 webinar. Speakers at the event included Ginger Porter based in Chicago, Stuart Bruce from the UK, and Sandra Fathi located in NYC.
Among the themes of the conference, and forecast into the trends of media & public relations heading into 2021, were an emphasis on action and authenticity.
Action
People want results. As Ginger Porter commented, “Action is ...
Continue Reading → ShareTaking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.
Earth Day was created more than ...
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Corporate Social Responsibility (CSR) is something that you hear a lot about and know is important but maybe have been putting on the back burner. You can only run in the same 5k for cancer so many times before it starts to lose meaning for your employees. But CSR doesn’t have to be so ...
As you may have noticed from our earlier posts, we LOVE being a Utah business. We’re very proud to do business in a state that is known for its entrepreneurial drive. The natural beauties of Utah and the top quality business atmosphere make it the perfect place to call home.
Entrepreneurs are a great asset to every community. ...
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There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or ...
The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to ...
Recently, we orchestrated an event for one of our clients, 
On March 20th the