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The Future of PR
PR experts offer 3 predictions in the advancement of PR for 2021:
1) ...
On Dec 10th Businesswire hosted its Trendspotting: Media & Public Relations in 2021 webinar. Speakers at the event included Ginger Porter based in Chicago, Stuart Bruce from the UK, and Sandra Fathi located in NYC.
Among the themes of the conference, and forecast into the trends of media & public relations heading into 2021, were an emphasis on action and authenticity.
Action
People want results. As Ginger Porter commented, “Action is ...
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Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great ...
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Recently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to ...
Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with ...
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Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks ...
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that ...
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One ...
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Continue Reading → ShareI first met Jason Mortensen on August 31 as his professor–a week and a half after the surgery that thrust him into the public relations limelight. He had missed the August 24 first ...
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