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Exciting things are happening now for PilmerPR’s clients. They see continued revenue growth, even amidst the pandemic, and are consistently making headlines. In order to assist more businesses during this time, we’ve decided to offer a free media placement for one of your organization’s articles.
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Offer expires January 31st.
The Future of PR
PR experts offer 3 predictions in the advancement of PR for 2021:
1) ...
Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great ...
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We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.
While the Super Bowl is undoubtedly still one of the best ...
Continue Reading → ShareAs we’ve said before, company culture does matter. When people enjoy their work environment, they are more likely to put in their best effort – which produces the best outcome for the bottom line. If your company culture got away from you and isn’t what you want it to be, or (even better) if you are just getting started and trying to figure out what kind of company culture you want, now is the perfect time to change and ...
Continue Reading → ShareAs the year winds down, business owners are busily planning for the year to come. This year, visual marketing came to the forefront of strategy, and in 2016 it will become even more important. Leaving out visual aspects to your advertising, social media, email, web, and PR campaigns with mean a smaller return on your investment, and no one wants that. With visual marketing becoming so crucial, small business owners are starting to rely more and more on outside ...
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Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why ...
Content continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.
A strategic content marketing strategy will ...
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Work culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees. Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great ...
As part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work ...
There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or ...