PilmerPR 2021 Jan Newsletter

 

Happy New Year! 

 

Special Offer

Exciting things are happening now for PilmerPR’s clients. They see continued revenue growth, even amidst the pandemic, and are consistently making headlines. In order to assist more businesses during this time, we’ve decided to offer a free media placement for one of your organization’s articles.

Secure a free article placement now!

Offer expires January 31st.

The Future of PR

PR experts offer 3 predictions in the advancement of PR for 2021:

1) ...

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Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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Earned Media Coverage: Myths and Must Haves

Media coverageMedia coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.

Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great ...

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PR Lessons Learned From Super Bowl 50

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We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.

While the Super Bowl is undoubtedly still one of the best ...

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3 PR Strategies To Help Your Small Business Thrive This Year

According to a new Yelp.com survey, despite the unstable economy, rising minimum wages, and an upcoming presidential election, 92% of small business owners expect their revenue to increase in the coming year. Young Business owners and restaurants led the optimistic charge. With the outlook so great, it’s a great time to be an entrepreneur. That said, one of the top challenges identified in Yelp’s survey was managing marketing on a limited budget. So what can your business do to ...

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Trend Watch: In 2016, Influencer Marketing Will Shine

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one of the key trends to watch is the rise of influencer marketing.

The importance of social media is ...

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5 Tools Content Marketers Should Not Be Without

If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.

To help you narrow down the tools that will help the most, here’s our top 5 tools ...

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