Background: Founded in 1999, the Richard W. Erickson Foundation started with a vision to preserve American history in a way that provides an educational and recreational experience for the community. To that end, the Foundation ...Continue Reading → Share
Happy New Year!
Exciting things are happening now for PilmerPR’s clients. They see continued revenue growth, even amidst the pandemic, and are consistently making headlines. In order to assist more businesses during this time, we’ve decided to offer a free media placement for one of your organization’s articles.
Offer expires January 31st.
The Future of PR
PR experts offer 3 predictions in the advancement of PR for 2021:
Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.
Earth Day was created more than ...Continue Reading → Share
Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great ...Continue Reading → Share
In Honor of National Employee Appreciation Day today, we thought we’d give you the secret to keeping your employees happy. After all, “a happy employee is a productive employee.” Your employees are the life force of your business. Without them you wouldn’t be where you are and your life would be much more stressful. Why not take a ...Continue Reading → Share
We might be the last people on earth (besides Colorado fans) to still be thinking about this year’s Super Bowl. But with the important of mixed media advertising and the life of commercials extending beyond the television screen, most of the campaigns featured in the Super Bowl are still just getting started.
While the Super Bowl is undoubtedly still one of the best ...Continue Reading → Share
Corporate Social Responsibility (CSR) is something that you hear a lot about and know is important but maybe have been putting on the back burner. You can only run in the same 5k for cancer so many times before it starts to lose meaning for your employees. But CSR doesn’t have to be so ...Continue Reading → Share
According to a new Yelp.com survey, despite the unstable economy, rising minimum wages, and an upcoming presidential election, 92% of small business owners expect their revenue to increase in the coming year. Young Business owners and restaurants led the optimistic charge. With the outlook so great, it’s a great time to be an entrepreneur. That said, one of the top challenges identified in Yelp’s survey was managing marketing on a limited budget. So what can your business do to ...Continue Reading → Share
As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one of the key trends to watch is the rise of influencer marketing.
The importance of social media is ...Continue Reading → Share
If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.
To help you narrow down the tools that will help the most, here’s our top 5 tools ...Continue Reading → Share